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近几年,中国房地产市场综合体项目遍地开花。雷同的概念营造,相似的市场定位,让综合体的未来蒙上一层阴影。本刊此次特邀北京东部绿城置业有限公司总经理栾吉鹏,共同探讨品牌地产如何参与城市化进程,打造具有时代意义的综合体。
In recent years, China’s real estate market complex projects everywhere. The same concept to create a similar market positioning, so that the complex cast a shadow over the future. Articles of this invited Beijing East Greentown Real Estate Co., Ltd. General Manager Luan Ji Peng, to discuss how the brand real estate to participate in the process of urbanization, to create a complex with the significance of the times.