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1996年,方太与浙江大学合作进行设计,推出第一款深型机,这也是国内第一款真正经过了工业设计的抽油烟机,价格比市场上最贵的产品还要高20%,当年的销售额就达到4000万元。次年,即1997年,方太邀请香港美食节目主持人来方太做广告,当年便凭这款单一产品,创造了年销售量40多万台的奇迹——像苹果手机一样,方太用一个型号的产品,打败了其他品牌的机海战术。初战告捷之后,因为了解到消费者成套购买灶具的习惯,方太的产品线逐渐延伸,方太牌产品变得多元化起来。不仅包括售价上千的嵌入式灶具(当时市面上的台式灶具,售价才100多元),还有嵌入式消
In 1996, Fang too cooperated with Zhejiang University to design and launch the first deep-type machine, which is also the first truly industrial-designed range hood in China with a price 20% higher than the most expensive products in the market. The sales reached 40 million yuan. The following year, in 1997, the party too invited Hong Kong food presenters to advertise too much. In that year alone, this single product created a miracle of annual sales of more than 400,000 sets. Like the Apple phone, the party too uses a model Product, defeated other brands of machine sea tactics. After the initial victory, because of the consumer to understand the set of habits to buy stove, square too product line gradually extended, Fang Tai brand products become diversified. Not only include the price of thousands of embedded cooker (when the market desktop cooker, the price was only 100 yuan), as well as embedded consumer