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伴随着我国社会主义市场经济的快速发展以及科学技术水平的不断提升,汽车行业之间的竞争也愈加白热化,人们越来越注重汽车的营销模式。现如今,新媒体正在被人们所广泛运用,新媒体在人们的日常工作和学习中起到了重大的功用,在我国汽车行业也不例外,很多汽车企业纷纷选用多媒体来改进和完善以往的汽车营销模式,以此来提高汽车产品的质量和提升汽车行业的服务水平,从而确保汽车企业能够在如此激烈的市场环境中持续发展下去。文章将详尽阐述新媒体环境下我国汽车营销模式中依然存在的问题,并结合实际情况来提出各种有效应对策略。
With the rapid development of China’s socialist market economy and the continuous improvement of the science and technology, the competition among the automobile industries is intensified. People pay more and more attention to the automobile marketing model. Nowadays, new media are being widely used by people. New media plays an important role in people’s daily work and study. In China’s auto industry, many are choosing multimedia to improve and perfect their previous marketing Model in order to improve the quality of automotive products and improve the service level of the automotive industry to ensure that car companies can continue to develop in such a fierce market environment. The article will elaborate on the problems still existing in China’s automobile marketing model in the new media environment and put forward various effective countermeasures in light of the actual situation.