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这代年轻人已具备了早早拥有一部汽车的实力,可惜汽车厂商还不这么认为一个黄色的小“精灵”与一群大推土机展开巷战,推土机用坚硬的铁铲频频向“精灵”攻击,道路和墙壁因此变得千疮百孔。但“精灵”凭借灵巧和快速,一次又一次地逃脱,其英雄般的形象和大推土机垂头丧气的样子,让人叹为观止。这部卡通味十足的广告片,来自长城汽车10月29日下线的首款轿车“精灵”。随着“精灵”的即将上市,这部广告片很快会出现在主要电视台的黄金时段。被媒体誉为具有国际水准的“精灵”广告片,用最容易引起年轻人共鸣的卡通,将长城汽车“时尚、科技、精美”的品牌内涵清晰地传递出来。并很明确地告诉消费者,“精灵”属于喜欢追求时尚的年轻人。
This generation of young people already have the strength of an early possession of a car, but car manufacturers do not think so that a small yellow “Wizard” and a group of large bulldozers to start street fighting, bulldozers with a hard shovel frequently to the “Wizard ”Attacks, roads and walls are therefore fraught with problems. But “Elves”, with dexterity and speed, escaped again and again, was amazing with its heroic image and dejected bulldozer. This cartoon flavor full of commercials, from the Great Wall car October 29 off the first sedan “wizard ”. With the upcoming release of “Elves,” the commercial will soon be in prime time on major television stations. It is praised by the media as an internationally acclaimed “Elves” commercial. With the cartoon most likely to resonate with young people, the brand connotation of “Fashion, Technology and Delicate” of Great Wall Motor will be clearly communicated. And clearly tell consumers, “Elves ” belong to the pursuit of fashion young people.