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随着我国市场经济的快速发展,我国走向了消费社会,各种品牌之间的竞争十分激烈,竞争方式五花八门,随着电视的普及,电视广告成为了品牌推广的主要手段。电视广告是一个综合了视觉和听觉的媒介,因此音乐在电视广告中不可或缺。近年来,随着音乐的不断推陈出新,音乐在电视广告中的应用也变得十分频繁,对品牌的推广起着越来越重要的作用。本文首先对电视广告音乐做了简单的概述,其次着重分析了音乐在电视广告中的重要作用,最后剖析了电视广告行业中音乐的使用方面存在的问题与对未来发展的思考,旨在对该行业的发展提供一定的参考价值。
With the rapid development of market economy in our country, our country has moved towards a consumer society. The competition among various brands is very fierce. There are many different modes of competition. With the popularization of television, television advertising has become the main means of brand promotion. Television advertising is a combination of visual and audio media, so music is indispensable in television advertising. In recent years, with the constant innovation of music, the application of music in television advertisements has also become very frequent, playing an increasingly important role in promoting the brand. This paper first gives a brief overview of the music of TV commercials, and then analyzes the important role of music in TV commercials. Finally, it analyzes the problems in the use of music in the TV commercial industry and the thinking of its future development. The development of the industry to provide some reference value.