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实体店为主的零售商如何应对渠道迁徙,并对资本和资源进行再分配?21CBR:你们最近出版的《实体店铺过剩》报告中我们看到,“零售”的定义正在被改变,对传统零售业而言“位置”是决定销售至关重要的因素,而在多渠道营销的今天,哪些关键词决定销售?
How do retailers with store-based responses to channel migration and redistribution of capital and resources? 21CBR: As you recently reported in the Report of Excess Store, we see that the definition of retail is being changed. In the traditional retail industry, “position ” is the decisive factor in sales, and in multi-channel marketing today, which keywords decide to sell?