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自从淘宝、京东等电商平台或电商做大后,O2O模式开始越来越高频的被营销界提及。那么,从Online channel到Offline channel环节中,仓储、物流、安装、结算、售后等,都是车载多媒体要实现渠道电商化的关键节点,而安装与结算,则是多年来制约车载多媒体实现O2O的最大瓶颈。这么多年来,厂家一直在追求渠道扁平化,从欧华的全国38家办事处,到今天路畅的技服佳,莫不如是。从媒体的角度看,服务的扁平化是渠道扁平化的配套体系,而技服佳,则是路畅O2O模式从Online channel向Offline
Since Taobao, Jingdong and other e-commerce platforms or e-commerce to expand, O2O mode began to be more and more high-frequency marketing was mentioned. So, from the Online channel to the Offline channel link, warehousing, logistics, installation, settlement, after-sales, etc., are the key nodes in the car multimedia channel commerce to achieve, and installation and settlement, it is for many years to restrict car multimedia O2O The biggest bottleneck. Over the years, manufacturers have been pursuing a flat channel, from the EU’s 38 offices throughout the country, to today’s Chang Road, good technology, so much. From the perspective of the media, the flattening of services is the matching system of channel flattening, and the good service is the smooth O2O mode from Online channel to Offline