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当下,在新闻出版广电业推广政府与社会合作PPP模式,是创新新闻出版广电公共服务、推动新闻出版广电业发展的重要途径。而要成功完成一个PPP项目,主要参与主体之间持久有效的合作是关键,因此,各方利益的平衡和价值诉求的实现非常重要。本文对新闻出版广电公共服务PPP模式利益相关方价值诉求进行了深入分析,指出其利益平衡的关键所在,并对如何达成利益平衡和持久合作提出了建议。
At present, the PPP mode of promoting cooperation between the government and the society in the press, publishing and broadcasting industries is an important way to innovate the public service of radio, television, radio and television, and promote the development of the press, publishing, broadcasting and television industries. In order to successfully complete a PPP project, it is crucial for the long-term and effective cooperation among the main players involved that the balance of interests of all parties and the fulfillment of value demands are very important. This article has carried on an in-depth analysis of the value appeals of the publishers of public service broadcasting, publishing, broadcasting and public service, and pointed out the key points of their interest balance and put forward suggestions on how to reach a balance of interests and long-term cooperation.