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营销者说新浪正在从一个媒体,变成一个由用户ID组成的社区,其为品牌提供的社会化营销沃土,不仅能够直接推动广告销售转换,同时也借助大数据挖掘分析,帮助品牌更为有效精准地了解消费者需求。对于经历过门户入口、搜索入口阶段的中国互联网而言,当前已经进入了社会化媒体时代。而伴随着消费者信息浏览习惯的多样化和PC、移动等不同终端的发展,2013年新浪通过打造媒体开放平台,利用其优质内容资产,打通上下游产业链,通过内容与其深度捆绑,使新浪成为产业链之间的纽带,逐渐向“媒体+社区+服务”频道转型,让其内容和服务形式做到更丰富、立体和多元化。其实,伴随着消费者网络习惯的改变,从浏览转变成ID登陆,其为品牌提供的社会化营销沃土,不仅能够直接推动广告销
Marketers say Sina is transforming itself from a medium into a community of user IDs that provide fertile ground for social marketing to brands that can not only directly drive ad-to-sales conversions but also help make brands more effective with big data mining analytics Accurate understanding of consumer needs. For the Chinese Internet that has gone through portal entrances and search entry stages, it has now entered the era of social media. With the diversification of browsing habits of consumers and the development of different terminals such as PCs and mobiles, in 2013, through building a media open platform and utilizing its premium content assets, SINA opened up the upstream and downstream industry chains, Become a link between the industry chain, and gradually “Media + Community + Service” channel transformation, so that its content and service forms to achieve more rich, three-dimensional and diversified. In fact, with the changes in consumer habits of the network, from browsing into ID landing, the brand of social marketing for fertile ground, not only can directly promote the advertising sales