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文章通过对目前中国市场上影响较大的减肥药广告进行详实解析,发现它们的针对人群为中青年女性,鼓吹产品可塑造充满性感魅力的“苗条身材”,论证了大众传媒在男权文化控制和操纵女性身体中发挥着巨大影响力的观点。
The article through detailed analysis of the currently influential weight loss drug ads in the Chinese market and found that they targeted at the crowd of young women, advocating products can create sexy charm full of “slim body”, demonstrating the mass media in the patriarchal culture control And manipulating the female body to play a huge influence point of view.