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正如雅克 V9产品的成功推广带动了其他雅克系列产品一样.“3+2影视巨无霸”产品的成功企划激活了整个安徽影视频道,这一案例也因此在第11届广告节上获得了2004年中国媒体企划金奖。安徽影视频道面对重新洗牌的新格局,从变化带来的挑战中发现机会,把电视媒体和大众所广泛认知的“巨无霸汉堡包”实行概念对接,最大程度地提升受众对频道的识别、理解和记忆。以“3+2影视巨无霸”这一极具冲击力的创意概念抢占先机,通过“四两拨千斤”式的推广,从众多媒体中脱颖而出,一举确立“安徽第一地面媒体”的地位。
Just as the successful promotion of Jacques V9 products has led other Jacques series products. “The successful planning of” 3 + 2 video giant “products has activated the entire Anhui film channel, and the case was also obtained in the 11th Festival 2004 China Media Planning Gold Award. Faced with a new reshuffle of Anhui TV channels, Anhui TV Channel has found opportunities in the challenges brought about by changes to connect the television media with the concept of ”Big Mac Hamburger“ widely recognized by the general public to maximize audience awareness. Channel recognition, understanding and memory. To ”3 +2 video giant“ This is a highly creative concept to seize the initiative, through the ”four two thousand“ style of promotion, from many media come to the fore, established in one fell swoop ”Anhui first ground media "Status.