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三年前,我们和一些国际品牌一样,还戴着“有色眼镜”看中央电视台,在我们当时看来,中央电视台的政治色彩比较浓重,离市场似乎太远。令人高兴的是,这一切都已经成为过去,中央电视台的广告经营是国内媒体中市场化运作最具成效的,现在,我们已经与央视建立战略性合作伙伴关系。是沟通,改变了我们对中央电视台的偏见。这几年,央视广告部与我们的沟通,比我们进入中国大陆市场以来的前十多年还要多得多,几乎每个月都有互动交流在发生。在这种沟通中,我们的利益得到了保障,我们的战略得到了实现,我们的创新有了实践的舞台,我们在中央电视台的广告投放显著增长,这一切让我们更加相信广告的力量,沟通的力量。
Three years ago, like some international brands, we also looked at CCTV wearing “colored glasses.” At the time we viewed CCTV as a political entity, it seemed too far from the market. Happily, all this has become the past. The advertising operation of CCTV is the most effective way for marketization in the domestic media. Now we have established a strategic cooperative partnership with CCTV. It is communication that has changed our prejudice against CCTV. In recent years, CCTV’s advertising department has communicated with us more than the first ten years since we entered the mainland China market. Interaction has taken place almost every month. In this kind of communication, our interests are protected, our strategy is realized, our innovation has a practical stage, and our advertising on CCTV has significantly increased. All of this makes us more confident in the power of advertising and communication the power of.