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本期主题业务:大客户营销邮政大客户,是指在一定时期内用邮量较大,给邮政带来较大收益,且相对稳定的客户。目前各级邮政部门对大客户营销工作日益重视。与此同时,大客户也成为竞争对手抢占市场的突破口。因此,邮政必须加强大客户营销工作,为大客户量身定制个性化的服务方案,以此迎合大客户用邮需求个性化、多样化、精细化的趋势,从而巩固和发展大客户,扩大市场份额。
Current theme of the business: large customer marketing postal customers, refers to a large amount of mail within a certain period of time, to bring greater revenue to the post, and relatively stable customers. At present, the postal departments at all levels pay more and more attention to the marketing of VIP clients. At the same time, large customers have also become competitors to seize the market a breakthrough. Therefore, the postal service must strengthen the marketing of major customers and tailor-made personalized service solutions for major clients so as to cater to the trend of personalized, diversified and refined postal customers’ needs, so as to consolidate and develop large customers and expand the market Share.