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目的:观察青海省运用“五星”健康交流策略对目标人群进行健康教育对提高母子健康行为率的影响。方法:在青海省5县,结合各县民族、文化特点和存在的母子健康行为问题,运用“五星”健康交流策略——政府动员/政策倡导、社区动员、人际交流/参与式人际传播活动、大众媒体宣传、服务点宣传,开展针对性强的健康传播活动,最终促进目标人群母子健康行为的形成和固化。结果:实施“五星”健康交流活动后,5县目标人群母子健康行为率普遍提高,实现了项目预期目标。结论:运用“五星”健康交流策略开展健康教育取得显著成效,值得推广。
OBJECTIVE: To observe the effect of using “five-star” health communication strategy in Qinghai province on health education of target population to improve the rate of mother-child health behavior. Methods: In the five counties of Qinghai Province, combined with the ethnic and cultural characteristics and the existing mother-child health behaviors in each county, the health communication strategy of “Five Stars” was adopted - government mobilization / policy advocacy, community mobilization, interpersonal communication / participatory interpersonal communication Activities, publicity of the mass media, promotion of service points, and targeted health promotion activities, which ultimately promoted the formation and solidification of the mother’s and children’s health behaviors among the target population. Results: After the “Five Star” health exchange activities were implemented, the mother-child health behaviors of the target population in 5 counties generally increased, achieving the expected goal of the project. Conclusion: The health education with “Five Star” health communication strategy has achieved remarkable results and is worth promoting.