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文章以广东格兰仕公司为例,对企业严格控制成本,打造自己产品的核心竞争力,从而在我国微波炉市场称雄的事例进行了分析和阐述。指出企业的成败在很大程度上取决于成本控制,这是企业在竞争激烈的市场上保持不败之地的真谛。
Taking Galanz in Guangdong as an example, the article analyzes and expounds the cases that enterprises strictly control the cost and build the core competitiveness of their products so as to dominate the microwave oven market in China. Pointed out that the success or failure of enterprises depends largely on cost control, which is the true meaning of the enterprise remain invincible in the highly competitive market.