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20世纪的中国企业营销,走过的是一条以模仿为主的道路。改革开放的20年来,西方企业营销理论与方法从引进传播到推广应用,多数企业是“照猫画虎”。进入21世纪后,创新,成为21世纪我国企业营销的主旋律。今年是“十一五”的第一年,“十一五”时期是全面建设小康社会的关键时期。根据党的十六大作出的战略部署和我国经济社会发展的客观要求,“十一五”规划的指导思想就是：要以邓小平理论和“三个代表”重要思想为指导,全
In the 20th century, the marketing of Chinese enterprises went through an imitation-based approach. In the 20 years since the reform and opening up, marketing theories and methods of western enterprises have spread from introduction to promotion and application. Most enterprises are “cats and tigers”. After entering the 21st century, innovation has become the theme of China’s marketing in the 21st century. This year marks the first year of the 11th Five-Year Plan, and the 11th Five-Year Plan period is a crucial period for building an overall well-to-do society. According to the strategic plan made by the 16th National Congress of the CPC and the objective requirements of China’s economic and social development, the guiding ideology of the 11th Five-Year Plan is to follow Deng Xiaoping Theory and the important thought of Three Represents as the guide