论文部分内容阅读
艺术品作为社会文化文化产品已经在人类社会之中占有重要市场份额。本文通过两个维度来分析艺术品产业链的机会成本与交易成本。一是艺术家的机会成本与交易成本。二是艺术品“代理人”的机会成本与交易成本。通过分析可知艺术品市场人们艺术偏好的不确定性呈现着某种“进化”的特征,并且这种不确定性具有“散发”与“羊群效应”的特征。艺术消费与投资者的艺术偏好影响着人们对艺术市场的预期,社会艺术偏好的嬗变与进化影响着艺术市场的结构。
Art as a social, cultural and cultural products have occupied an important market share in human society. This article analyzes the opportunity costs and transaction costs of the artwork industry chain in two dimensions. First, the opportunity cost of artists and transaction costs. Second, the opportunity cost of artwork “agent ” and transaction costs. Through the analysis we can see that the uncertainty of the artistic preference of people in art market presents some characteristics of “evolution”, and this kind of uncertainty has the characteristics of “distribution” and “herding effect”. Art preferences of consumers and consumers influence the expectations of the art market. The evolution and evolution of social art preferences affect the structure of the art market.