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分析图书馆学情报学期刊广告媒体的五大优势:独特价值的信息源、艺术价值高、时效性长、具有可信度、多方面的经济效益,提出我国图书馆学情报学期刊开展广告经营的有效策略:取得期刊广告经营许可证、办好刊物吸引广告、围绕其学术内容开展专题广告创意、提高广告设计制作水平、成立广告经营部、多途径拓展广告业务、以优质服务树立刊物声誉等。
Analysis of Library and Information Science Journal Five major advantages of advertising media: a unique value of information sources, the artistic value of high timeliness, with credibility, a wide range of economic benefits, put forward our library and information science journals to carry out advertising management Effective strategies: obtaining periodical advertising business license, doing a good job of attracting advertisements, launching thematic ad ideas around its academic content, improving the design and production of advertisements, setting up the advertising business department, expanding the advertising business through various channels and establishing the reputation of publications with good service.