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随着改革开放的深入,我国的体育产业不断发展,并显示出继续增长的巨大潜力,但其投融资体系仍相对落后,主要表现为投资不足与融资困难,无法满足体育产业快速发展的客观要求;为此,本文分别从融资理论和公共经济学的角度对我国体育产业投融资的发展方向进行分析,指出政府应建立扶持体育产业发展的政策性金融机构、适当干预和引导体育产业的发展,并对这种方式在我国的适用性和该机构应具备的功能作了简要论述。
With the deepening of reform and opening up, China’s sports industry continues to develop and shows great potential for continued growth. However, its investment and financing system is still relatively backward, mainly due to insufficient investment and financing difficulties, which can not meet the objective requirements of the rapid development of the sports industry Therefore, this article analyzes the development direction of China’s sports industry investment and financing from the perspective of financing theory and public economics, and points out that the government should establish a policy-oriented financial institutions that support the development of the sports industry, intervene and guide the development of the sports industry, And briefly discusses the applicability of this method in our country and the functions that this institution should have.