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竞争激烈,需求不旺是许多企业的切身感受。其实这种现象的出现并不是市场饱和所致,而是由于市场上处于同一水平的产品居多,形成消费品单层次和多层次消费的矛盾。在这种情况下,谁能更准确地发现消费者需求的差异性,更好地发现和抓住市场机会,选择最有效的目标市场,满足潜在需求,谁就能在竞争中获胜。 海尔洗衣机在这方面做得尤为突出。三年前,一位年轻母亲想把孩子衣物分开洗的想法,促使海尔研制了专洗孩子衣物的
Fierce competition, lack of demand is the personal experience of many businesses. In fact, this phenomenon is not caused by market saturation, but because the market is at the same level of products are mostly formed single-level consumer goods and multi-level consumer conflicts. In this case, who can more accurately find the differences in consumer demand, better market opportunities to identify and seize, choose the most effective target market, to meet the potential demand, who will be able to win the competition. Haier washing machine is particularly prominent in this regard. Three years ago, the idea of a young mother trying to wash her children's clothes apart prompted Haier to develop a