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消费者在微博上喜欢看什么?喜欢干什么?男性和女性关注的一样吗?少年、青年和中年人的关注度有什么不同?微博用户在微博上是否关注所忠诚的品牌?2012年12月,《中国广告》联手数字100针对微博用户展开一个关于企业微博营销的网络问卷调查,共回收有效样本1449份。其中女性受访者占57.2%,男性占42.8%,年龄层次分布:15—18岁,19—22岁,23—28岁,29—35岁,36—40岁,41岁以上。
What do consumers like to see on Weibo? What do they like to do? Are men and women concerned about the same? What is the difference between teenagers, young people and middle-aged people? Do Weibo users focus on their loyal brands on Weibo? In December of the same year, “China Advertising” together with the number 100 launched a network survey on microblogging users on microblogging marketing and collected a total of 1,449 valid samples. Female respondents accounted for 57.2%, men 42.8%, age distribution: 15-18 years old, 19-22 years old, 23-28 years old, 29-35 years old, 36-40 years old, 41 years old and above.