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零售营销服务在提高市场交易效率方面具有一种“正反馈效应”。随着市场交易效率的提高,制造组装环节和零售营销环节在越来越多的区域之间形成价值链分工,在这一过程中“正反馈效应”会不断累积和放大,表现为市场交易效率的提高促进制造组装环节和零售营销环节在区域间的分工演进,而这种分工演进通过提高零售营销服务质量反过来进一步提高市场交易效率,以此不断循环;零售营销服务在提高市场交易效率方面的能力随着“正反馈效应”的不断累积和放大而不断加强,从而实现零售业品牌的不断升级。在此基础上,演绎出大国国家价值链对零售业品牌升级的三大“大国优势”。
Retail marketing services have a “positive feedback effect” in improving the efficiency of market transactions. With the improvement of market transaction efficiency, the manufacturing and assembly segments and the retail marketing segment form a value chain division in more and more regions. During this process, the “positive feedback effect” will continue to accumulate and enlarge, showing as the market The improvement of transaction efficiency promotes the evolution of division of labor between manufacturing and assembly and retail marketing in the region. This evolution of division of labor in turn improves the efficiency of market transactions by increasing the quality of retail marketing services, thereby continuously cycling. Retail marketing services can improve market transactions Efficiency as the “positive feedback effect ” continue to accumulate and enlarge and continue to strengthen, so as to achieve retail brand escalation. On this basis, we deduced the three major “advantages of major powers” in upgrading the retail brand in the value chain of major powers.