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中国文化管理学会企业文化管理专业委员会理事长郑启清新著《全国企业文化指导手册(一)100招》、《全国企业文化指导手册(二)创斯篇》近期将由中国文联出版社出版。《全国企业文化指导手册(一)100招》一书作者从理论与实践结合的视角,根据全国组织、企业文化建设的历程和现状,提出了问题,拿出了办法,举出了案例。著名企业文化专家、博士生导师邓荣霖对该书的评价是:理论性:10个概念界定清晰;基础性:10个支点扎实有力;全面性:10个关系处理恰当;实用性:10大举措招招可用;超前性:10个要点切实可行;长远性:10种形式影响深远;创新性:10个途径引导创新;时代性,10种能力与时俱进;客观性,10个特色评价方法;指导性,10个发展指引未来。该书已列为国家文化部中国企业文化管理学术成果,国家人力资源和社会保障部全国企业文化总监培训指定教材。
China Cultural Management Institute of Corporate Culture Management Committee Zheng Qiqing new “National Enterprise Culture Guidebook (a) 100 strokes”, “National Enterprise Culture Guidebook (2) Chunsi chapter” will be published by the China Federation of Literature Publishing House. According to the history and current situation of the nationwide organization and corporate culture construction, the author of the book “Guide to China’s Enterprise Culture (Part One) 100 Recruits” has put forward the problems, brought forth the solutions and cited the cases from the perspective of the combination of theory and practice. Well-known corporate culture expert, doctoral tutor Deng Ronglin on the book’s evaluation is: Theoretical: 10 clear definition of the concept; basic: 10 fulcrum solid; Comprehensive: 10 relations handled properly; Practicality: 10 big move Ten options are feasible; Long-term: 10 kinds of far-reaching impact; Innovative: 10 ways to guide innovation; Times, 10 kinds of ability to keep pace with the times; Objectivity, 10 features evaluation method; Guidance, 10 development guide the future. The book has been listed as the Chinese Ministry of Culture, academic achievements of corporate culture management, the Ministry of Human Resources and Social Security National Director of Corporate Culture designated training materials.