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眼镜市场繁荣的又一标志是牌子越来越多,品种款式不断翻新推出,令消费者目不暇接。然而,在这万千的品牌款式中,经营者如何使自己的眼镜超越其间,卓然出众,从而引来消费者们青睐的目光,这无疑是经营者所面临的一个重大问题,一个生死攸关创名牌的问题。且看眼镜商对创名牌的见解: 罗科(广州诚益眼镜公司总经理):国内眼镜行业这几年开始重视抓眼镜的品牌,但是各有各的经营思想。创名牌是一个非常复杂的系统工程,不是简单的起个名字,做几次广告抓抓促销那么简单的事。创名牌眼
Another sign of the prosperous optical market is the increasing number of brands, and the continuous refurbishment of varieties and styles has made consumers dizzying. However, in these thousands of brand styles, how managers can make their glasses beyond their superiority, which leads to the favored eyes of consumers, which is undoubtedly a major issue for operators, a brand name for life and death. The problem. And see the optician to create a brand name insight: Luo Ke (Guangzhou Chengyi glasses company general manager): The domestic optical industry in recent years began to pay attention to the brand of glasses, but each have their own business ideas. Creating a famous brand is a very complicated system project. It is not just a simple name. It is a simple matter to do a few advertising promotions. Create brand name eye