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随着电力企业改革的进一步深化和区域电力市场的逐步推进,电力企业所面临的问题是如何开发和占领市场以使电力企业在激烈的市场竞争环境下获得生存和发展,传统的电力市场营销观念已经不能解决当前电力市场的矛盾性问题,因而明确当前电力市场的营销状况并实施积极的营销策略是电力企业工作中的重中之重。针对当前电力市场的供求变化,结合未来的发展,确立新的营销观、实施积极有效的营销策略对电力企业改革有重要的促进意义。
With the further deepening of the reform of power companies and the gradual advancement of regional power markets, the problem faced by power companies is how to develop and occupy the market so that power companies can survive and develop in a fierce market competition environment. Traditional power marketing concepts It is no longer possible to solve the contradictory problems in the current electricity market. Therefore, it is the most important task for power companies to define the current power market marketing situation and implement an active marketing strategy. In response to the current supply and demand changes in the electricity market, combined with future developments, the establishment of a new marketing concept, and the implementation of an active and effective marketing strategy have important implications for the reform of power companies.