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乃基公司是近些年来美国最成功的经销体育用品的企业之一。“志在必胜”是它的创业的信念,这或许和公司的创始人菲尔·奈特是位优秀的运动员有某种联系。菲尔·奈特上大学时是位优秀的长跑健将,时至今日他成了大老板后仍坚持每天跑步而且经常亲自试穿新跑鞋。1965年乃基公司创办人27岁的菲尔·奈特大学毕业不久在美国俄勒冈州波特兰市会计师事务所任审计员,业余时间搞点贩卖运动鞋的买卖。后来他办起间小公
Naiji is one of the most successful companies in the United States in the distribution of sporting goods in recent years. “Aspirations to win” is its belief in entrepreneurship. This may be related to the company’s founder, Phil Knight, who is a good athlete. Phil Knight was an excellent long-distance runner when he was a college student. He still insists on running every day after he became a big boss and often tries on new running shoes himself. In 1965, Phil Knight University, the 27-year-old founder of the company, graduated from the accounting firm of Portland, Oregon, and served as an auditor. In his spare time, he engaged in the sale of sports shoes. Later he started a small public