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1984年,时任上海市长的汪道涵在美国发现了菲利普·科特勒的《营销管理》,并决定要将其引入中国。在当时,像这样比较系统的营销书籍在国内还没有见过,其中的一些学术概念对于那个时代的人来说,简直就是天方夜谭。现在,中国同国外的理论交流已很方便,美国出版的书,中国几乎可以同时出版。各种新的营销概念、营销方法已被中国的营销人熟练地挂在嘴边了,“到今天为止,我认为中国人最需要学的还是那些最基本的概念,老老实实地学习市场营销是什么,销售是什么,广告是什么,公关是什么,销售管理是什么,服务是什么。对于一些新的营销概念、营销方法,我们要仔细甄别,因为不同国家发展阶段是不一样的。”屈云波说。
In 1984, Wang Daohan, then mayor of Shanghai, discovered Phillip Kotler's “marketing management” in the United States and decided to introduce it to China. At the time, such a systematic marketing books like this have not been seen in the country, some of which academic concepts for the people of that era, is simply fantasy. Now that the exchange of theories between China and other countries is very convenient, the books published by the United States and China can be published almost at the same time. A variety of new marketing concepts, marketing methods have been China's marketing people skilled in the mouth, "So far, I think most people need to learn or the most basic concepts, honestly study marketing What is the sale, what is the advertisement, what is the PR, what is the sales management, what is the service.For some new marketing concepts and marketing methods, we have to carefully scrutinize because the development stages of different countries are not the same. Qu Yunbo said.