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在中国重卡领域,也许没有哪家企业如陕汽般注重企业文化。即便是在2008年北京国际汽车展众厂家拿出看家产品的秀场,陕汽也别出新裁地把文化和理念当成了主角,全新的陕汽德龙F3000却成为了背景。不要以为这是本末倒置,在大多数中国重卡企业还在几乎把所有精力放在产品、销售上时,陕汽已经在品牌竞争力的塑造方面先行一步。4月22日,陕汽在北京启动了一场名为“大道长歌,让爱随行——《中国卡车司机之歌》征集活动,在继2007年成功发布首个《中国卡车
In the field of heavy truck in China, maybe none of them pay attention to corporate culture like Shaanxi Automobile. Even in 2008 Beijing International Automobile Show all the manufacturers come up with home products show, Shaanxi Auto also do not take a new place to culture and philosophy as the protagonist, the new Shaanxi Delong F3000 has become a backdrop. Do not think this is the cart before the horse, in most of China’s heavy truck companies are still almost all the energy on the product, sales, Shaanxi Auto has been in the shape of brand competitiveness step. On April 22, Shaanxi Auto launched a long song called ”Boulevard Long March in Beijing to solicit the love - the song of“ China Truck Driver ”solicitation. In 2007, following the successful release of the first" Chinese Truck