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一、2005年1-8月份广告市场全盘分析(一)2005年1-8月总量状况及发展回顾1．近4年来,报刊广告刊登额增长率首次低于国内生产总值同比增长率,广告增速放缓2005年1-8月份国内报刊共刊登广告440．80亿元,与去年同期相比增长了7．81％,不仅比去年同期
First, from January to August 2005 a comprehensive analysis of the advertising market (A) 2005 January-August total situation and development review 1. For the first time in the past four years, the growth rate of newspapers and periodicals was lower than the year-on-year growth rate of gross domestic product and the growth rate of advertising slowed down. From January to August 2005, domestic newspapers and magazines published a total of 44.04 billion yuan of advertisements, an increase from the same period of last year 7.81%, not only compared with the same period of last year