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电视民生新闻在发展过程中,逐渐趋于同质化,节目形式基本相同,导致节目无法在竞争中形成优势,受众不断减少,差异化、个性化不明显。而想要实现差异化,除了提高民生新闻的价值,明确选题外,还要充分发挥主持人的作用,用新型的主持方式,形成优势。一、改变主持人的播报风格首先,要增加主持人的职能。主持人在节目中不只是一个新闻的传递者,还要策划、编辑,加入幕后团队的讨论,给出自己
Television livelihood news in the development process, gradually becoming homogeneous, the program forms are basically the same, resulting in the program can not form an advantage in the competition, the audience continues to decline, differentiation, personalization is not obvious. To achieve differentiation, in addition to raising the value of people’s livelihood news and specifying the topics for selection, it is also necessary to give full play to the role of moderators and take advantage of the new style of presidentialism to form advantages. First, change the host’s broadcast style First of all, to increase the host’s function. Host in the show is not just a news deliverer, but also planning, editing, joining the team behind the discussion, given their own