论文部分内容阅读
在国际广告语言的运用方面,翻译起着举足轻重的作用,同时也面临着由于各国文化与语言差异所带来的各种困难。本文围绕国际广告在翻译过程中存在的跨文化因素进行深入分析。
Translation plays an important role in the use of international advertising language. At the same time, it also faces difficulties due to cultural and linguistic differences in various countries. This article focuses on the cross-cultural analysis of international advertising in the translation process.