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在广告模式转型之时,也许正是新型广告公司上位之机,在全新理念和数据技术的支撑下,会有更多的创新型广告公司涌现出来,4A公司需要接受更大的挑战,或可重构广告行业格局。互联网的出现几乎影响到了每一个行业的方方面面,当然也包括广告行业。新媒体的兴起,带动了多屏时代的到来,也让广告的整个运行系统都发生了改变。在之前电视单屏时代,广告的核心是创意,是要秀得漂亮,但是在现在的分屏时代,很多之前的广告理念都不得不面临淘汰。相反的,很多非广告行业却做出了更多有价值的广告传播案
At the time of the transformation of the advertising model, perhaps the new advertising company is a host. With the support of new ideas and data technologies, more and more innovative advertising companies will emerge. 4A companies will need to accept greater challenges or may Reconstruction of the advertising industry structure. The advent of the Internet has affected almost every aspect of every industry, of course, including the advertising industry. The rise of new media, led the advent of multi-screen era, but also to allow the advertising of the entire operating system have changed. Prior to the era of single-screen television, the core of advertising is creative, to be beautiful, but in the current era of split-screen, many of the previous advertising concepts have to face elimination. On the contrary, many non-advertising industries have made more valuable cases of advertising