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一般来说,集团发展模式无外两种,即多元化发展或专业化发展。中国少年儿童新闻出版总社目前的发展思路是,以专业化求强,以专业化求大,以0至18岁少年儿童为核心服务对象,以向少年儿童提供优质丰富的精神文化产品和服务为己任,确立专业门槛和行业标准,打选集团核心竞争力。 一、突出“少字头”,以专业化求强,延伸专业化产品链,创建少儿传媒集团 1.“少字头”小而不弱,做强
In general, there are two types of group development model, that is, diversified development or specialized development. The current development thinking of China Children’s Press and Publications Headquarters is that we should take specialization as the basis, specialization as the major object, children and adolescents aged 0-18 as the core service to provide children and children with quality and rich spiritual and cultural products and services As its mission, establish professional threshold and industry standards, select the Group’s core competitiveness. First, highlighting the “little prefix” to the specialization and strong, extending the chain of specialized products, creating children’s media group 1. “Little prefix” small but not weak, stronger