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本文基于数字时代背景下,明确品牌形象数字化设计的概念,提出了数字时代背景下品牌形象数字化设计的功用和原则,在此理论基础上对品牌形象的数字化设计表达进行探讨。通过国内外品牌形象数字化设计的优秀范例引入,展示了品牌形象面向数字时代而进行数字化设计的优势,在一定程度上搭建了品牌形象数字化设计的要点,加快了品牌形象设计实现数字化的步伐。
Based on the concept of digital design of brand image in the background of digital age, this paper proposes the function and principle of digital design of brand image under the background of digital age. Based on this theory, the digital design expression of brand image is discussed. Through the introduction of excellent examples of digitized design of brand image both at home and abroad, this paper demonstrated the advantages of digitized design for the brand image in the digital age. To a certain extent, it set up the key points of digitized design of brand image and accelerated the pace of digitization of brand image design.