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互联网的广泛应用,电子商务的大力开展,使被工业化大生产拉开距离的制造商和消费者重新紧密地联系起来。借助网络,“面对面”的交易成为可能。这对于传统经销体系里的中间商而言,好像是一场恶梦,有人预言他们的利润空间将受到严重挤压,甚至质疑“电子商务,简直让中间商无商可务”。
The widespread use of the Internet and the aggressive development of e-commerce have re-established the manufacturers and consumers who have been separated from the industrialized large-scale production. With the web, “face-to-face” deals are possible. This seems to be a nightmare for the middleman in the traditional distribution system. Some people predict that their profit margins will be severely squeezed. They even question the “e-commerce, simply because the broker has no business case.”