论文部分内容阅读
互联网被称为是继报纸、广播、电视之后的第四媒体。作为公共关系三大要素之一的媒介的每一次历史性进步,都会给公共关系工作的开展带来巨大的影响。互联网的出现,已经并将继续深刻影响公共关系运作的方式方法。与传统大众传播媒介相比,互联网具有信息量大、内容形象生动、传播迅捷、互动性强的特点,是社会组织机构开展公共关系工作特别是危机公共关系活动的有力传播手段。一、危机公关活动中的几项关键环节不同的学者对于处理危机事件,开展危机公共关系活动,总结了不同的运作程序。但是,仔细分析后可以看出,开展危机公共关系工作无非是为了达到一个目标:迅速处理危机,防止危机蔓延,传播社会组织积极负责任的形象,重
The Internet is known as the fourth media after newspapers, radio and television. Every historic progress of the media as one of the three major elements of public relations will have a tremendous impact on the development of public relations work. The advent of the Internet has and will continue to profoundly affect the way public relations work. Compared with the traditional mass media, the Internet has the characteristics of large amount of information, vivid content, rapid dissemination and strong interaction. It is a powerful means of communication among social organizations to carry out public relations work especially crisis public relations activities. First, the crisis of public relations activities in several key links Different scholars to deal with crisis incidents, public relations crisis activities, summed up the different operating procedures. However, after careful analysis, it can be seen that the public relations work in crisis is nothing more than the achievement of the goal of expeditiously handling crises, preventing the spread of crises, spreading the positive and responsible image of social organizations,