论文部分内容阅读
随着各种媒体之间的竞争日趋白热化,品牌形象广告的投放每年呈下降势头．在这种激烈竞争的形势下如何搞好品牌的营销活动,提升品牌的品位与知名度．从而实现媒体和品牌的双赢已成为了摆在众多报业广告人面前的一个重要课题。报纸自身也是一个品牌,当客户选择你这个“媒介品牌”去推广他的品牌时,他需要的是一种强势品牌的互动．因此．做好品牌营销活动首当其冲的就是要加强报纸品质的包装。良好的媒介形象将会使品牌的目标受众耳目一新,报纸的营销活动自然也就会起到强强联手的绝好效果。因此,准确的报纸定位、优
As the competition between various media becomes more and more intense, the advertising of brand image ads shows a declining trend every year. How to improve the brand marketing activities and enhance the brand’s taste and popularity under such intense competition. In order to achieve a win-win media and brand has become placed in front of many newspaper ads an important issue. The newspaper itself is also a brand, and when customers choose your “media brand” to promote his brand, what he needs is a strong brand interaction. therefore. The first to do a good job of brand marketing campaign is to enhance the quality of the newspaper packaging. Good media image will make the brand’s target audience refreshing, newspaper marketing activities will naturally play a powerful combination of excellent results. Therefore, accurate newspaper positioning, excellent