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摄影作为艺术创作的手段之一,是艺术与技术之间的完美结合。伴随着科学技术的不断发展,人们自身的审美能力以及对于美的要求不断提升,摄影也被广泛应用到现代生活中的各个领域。随着数字化技术以及传播媒介的发展,“读图时代”来临,促使海报设计语言推陈出新。在海报设计中,将图形创意与摄影技术的结合,成为一种广泛运用的手段。这种结合使得平面语言体系与摄影语言的立体现实表达相融合,增加了海报冲击力,更加吸引大众的视线,引发受众的联想。从而也更加清楚地表达了海报设计的目的,充分发挥海报的作用。
Photography as one of the means of artistic creation is the perfect combination of art and technology. With the continuous development of science and technology, people’s own aesthetic ability and the demand for beauty are constantly improving. Photography is also widely used in all fields of modern life. With the development of digital technology and the media, “The Age of Picture-reading” is coming, prompting the poster design language to be renewed. In the poster design, the combination of graphic creativity and photographic technology has become a widely used means. This combination of the flat language system and the three-dimensional realism of the photographic language is integrated, increasing the posters’ impact, attracting the public’s attention and triggering the association of the audience. It also more clearly expressed the purpose of poster design, give full play to the role of posters.