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“品牌定位”是在上世纪50年代风行美国传媒业的“销售说辞”。今天,在我国的传媒业,“品牌定位”就是在给电视节目(产品)创造一个良好的传播沟通环境的情况下,确定明确的消费目标定向。传媒业在发展过程中,随着社会政治、经济、文化等传播环境的变化而受到制约,正确的定位有助于传媒(产品)品牌的成长,有助于产品品牌朝着一个既定的方向可持续发展。
“Brand positioning ” is the “sales rhetoric ” in the 1950s popular American media industry. Today, in our country’s media industry, “brand positioning” is to establish a clear orientation of consumption targets under the circumstances of creating a good communication and communication environment for television programs (products). In the process of development, the media industry is constrained by the changes in the social, political, economic and cultural environments. The correct positioning helps the media (product) brand grow and helps the brand to move in a given direction Continuous development.