论文部分内容阅读
本文在分析新西兰国家通讯社的生存困境及关张促因的基础上,从媒介的生存环境、多媒体数字化浪潮以及国家形象传播三个维度给予了较为深入的解读,旨在为新媒介环境下国家通讯社的可持续发展做出有益的理论探索。
On the basis of analyzing the predicament of New Zealand’s National News Agency and its causes, this article gives a more in-depth explanation from the three dimensions of the living environment of the media, the tide of multimedia digitalization and the national image dissemination. Sustainable development to make useful theoretical exploration.