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最近,余明阳博士的新著《名牌战略》在海天出版社出版,这部25万字的新著一出版就受到各界的欢迎。体系完整,层次分明这部作品分名牌的界定、名牌的价值与功能、名牌的文化积淀、名牌产生的背景、名牌的定位、名牌的 CIS 策划和设计、名牌产生的传播结构、名牌的产生模式、名牌的维系与延伸、名牌的评定方法、名牌的保护、中国的名牌战略等十二章。余著将名牌理论解释为一种组合理论,是建立在市场营销学、管理学、经济学、政治学、传播学、社会学、心
Recently, Dr. Yu Mingyang's new book, “Famous Brand Strategy,” was published by Haitian Publishing House. This new 250,000-word edition has been welcomed by all walks of life. The system is complete and clearly structured. This work is divided into sub-brand name, brand value and function, brand-name cultural heritage, brand name background, brand name positioning, brand name CIS planning and design, brand name transmission structure, brand name generation mode , The maintenance and extension of brand name, brand name assessment methods, brand protection, China's brand strategy, etc. Chapter twelve. I will explain the brand name theory as a combination theory, is built on marketing, management, economics, political science, communication, sociology, heart