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一、土家织锦旅游产品的销售现状近年来,随着市场经济的高速发展,土家族聚居地被进一步开发,土家织锦迈出国门,走向世界,为更多的人所认知。旅游业的快速发展在一定程度上扩大了消费者对土家织锦旅游产品的需求,但是土家织锦旅游产品的一些品种,销售情况并不乐观,其中,尤以服饰品为代表。目前,土家织锦企业、作坊生产的服饰品以披肩、围巾、拖鞋为主。现有服饰产品与消费者的购买意向难以契合,导致销售量与游客数量不成正比,往往是看得多买得少。这一问题严重阻碍了土家织锦服饰品的发展,亟待解决。
In recent years, with the rapid development of market economy, Tujia people’s settlement was further developed. Tujia Brocade took the goal of going abroad and going to the world to recognize more people. The rapid development of tourism has expanded consumer demand for Tujia brocade tourism products to a certain extent. However, some varieties and sales of Tujia Brocade tourism products are not optimistic, especially the apparel products. At present, Tujia brocade enterprises, workshop production of apparel products to shawls, scarves, slippers mainly. The existing apparel products and consumer purchase intent is difficult to fit, resulting in the sales volume is not proportional to the number of tourists, often see less buy more. This problem has seriously hindered the development of Tujia Brocade apparel, an urgent solution.