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随着经济全球化的迅速发展,文化创意产业时代正在悄然到来,文化产业的创新发展,在强调其规范化和科学化的同时,也要对产业结构进行最大优化,这样才能实现社会经济的成功转型,促使经济环境稳定增长,由此可见文化产业的发展具有决定性意义。在文化产业中视觉传达在其中所占比重和贡献尤为突出,因此,本文主要从视觉传达专业的视角,通过阐述文化创意产业的概念以及特征,分析当前中国文化创意产业的发展现状,并提出加快中国文化创意产业发展的相关对策建议。
With the rapid development of economic globalization, the age of cultural and creative industries is coming quietly. While the innovation and development of cultural industries emphasize their standardization and scientification, they must also optimize the industrial structure in order to achieve the successful transformation of social economy , To promote the steady growth of the economic environment, we can see that the development of cultural industries is of decisive significance. Therefore, this article mainly analyzes the concept and characteristics of cultural and creative industries from the perspective of visual communication professionals, and analyzes the current situation of the current development of cultural and creative industries in China and proposes to speed up Suggestions and Countermeasures Related to the Development of Chinese Cultural and Creative Industries.