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通过包装图像滥用现象来分析包装设计个性和设计文化。论述包装图像滥用是对产品属性和主题表达的歪曲。单一图像美化或视觉刺激的图像恶搞,不是从健康的正面来说明主题。提出包装设计的艺术个性和文化内涵要积极健康,符合大众审美,体现设计的文化意义。
Analyzing packaging personality and design culture through image abuse. Discussed packaging image abuse is a distortion of the product attributes and theme expression. A single image beautification or visually stimulating image spoof, not from the positive health to illustrate the theme. It is proposed that the artistic personality and cultural connotation of packaging design should be active and healthy, in line with the aesthetic appreciation of the general public and embodying the cultural significance of design.