论文部分内容阅读
如今通讯员采写稿件越来越难了,特别是企业通讯员采写的企业内部新闻,可以说很难在报刊上寻觅到一小块“栖身之地”。这是因为,企业内部的“四季歌”、“颂扬曲”、“总结调”等报道,广大读者早就没有多大的阅读兴趣,除非你的企业是股票上市公司,或许还有一些受众会关心。所以,企业老一套的报道思路,不能在社会各界引起广泛关注,形不成热点,更不能形成报刊的卖点,这是上稿难的根本原因。
It is getting harder and harder for correspondents to write and write manuscripts now. In particular, it is hard to find a small “place to live” in the press, especially in the internal news stories written by corporate correspondents. This is because, within the enterprise, such as the “Four Seasons Songs,” “Songs of Songs,” “Summary” and other reports, readers have long had little interest in reading, unless your business is a stock-listed company, and perhaps some audiences will care . Therefore, the old set of reporting ideas of enterprises can not arouse widespread concern in all sectors of society, can not form a hot spot, and can not form a newspaper’s selling point. This is the root cause of the above difficulties.