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商品化权,是现代社会经济生活中出现的一种新型的无形财产性权利,它是指将能够创造商业利益的广为人知的标志、著名人物的姓名、肖像和声音、公众熟知的标记或符号等进行商业性使用的权利。商品化权的问题已成为21世纪知识产权保护的重要课题,世界各国都在加强对知名标志、形象的商品化权利的法律保护,其中,反不正当竞争法起着不可忽视的重要作用,因此,我国应在原有制度的基础上借鉴世界性的相关条款以及别国的立法经验,进一步完善反不正当竞争法的调整范围,为商品化权利寻求更加合理、合法的保护方式,以更好地维护市场竞争秩序,保护经营者、消费者及形象利益拥有者的合法权益。
The right of commercialization is a new kind of intangible property right emerging in the economic life of modern society. It refers to the well-known sign that can create commercial interests, the names, portraits and sounds of well-known persons, the marks or symbols well-known to the public, etc. Commercial use of the right. The question of the right to commercialization has become an important topic in the protection of intellectual property in the 21st century. All countries in the world are strengthening the legal protection of the commercialization of well-known signs and images. Anti-unfair competition law plays an important role that can not be ignored. Therefore, , Our country should draw lessons from relevant provisions of the world and the legislative experience of other countries on the basis of the existing system to further improve the scope of adjustment of the Anti-Unfair Competition Law and seek more reasonable and lawful protection methods for commercialization rights in order to better Maintain market competition and protect the legitimate rights and interests of operators, consumers and image owners.