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随着社会的发展与科学技术的进步,人民的生活水平不断提高,我们不再满足于电视的传统视觉效果,这些也促进了三维动画技术在电视包装策划中的应用及迅速发展。为了使事物更加美观,使事物更加具有吸引力,完成一个盛大的视觉盛宴,展现其独一无二的魅力,从而满足消费者的视觉享受,这便是包装的目的以及意义。三维动画技术为了达到电视包装中的视觉盛宴的各项要求,为了更加注重事物本身所具有的视觉冲击,它不再遵循传统的电视事物表现方法,它打破传统形式,使画面更加具有想象力、创新力。近年来,随着科学技术不断发展,三维动画技术也突飞猛进,并且被逐渐推广应用,实现一系列的视觉效果,从而满足人们的视觉要求。
With the development of society and the advancement of science and technology, people’s living standards are constantly improving. We are no longer satisfied with the traditional visual effects of television. These have also promoted the application and rapid development of three-dimensional animation technology in television package planning. In order to make things more beautiful, make things more attractive, to complete a grand visual feast, to show its unique charm, so as to meet the consumer’s visual enjoyment, which is the purpose and meaning of packaging. In order to meet the requirements of visual feast in TV package, 3D animation technology no longer follows the traditional method of displaying TV things in order to pay more attention to the visual impact of things itself. It breaks the traditional form and makes the screen more imaginative, Creativity. In recent years, with the continuous development of science and technology, three-dimensional animation technology has also been by leaps and bounds, and has been gradually applied, to achieve a series of visual effects, so as to meet people’s visual requirements.