向失败学习

• 作 者: 刘林
• 出 处: 经营管理者
• 发表日期: 2004年期
• 关键词: 玩具业 密尔 无可救药 在美国 产品定价 经营失败 产品价格 消费对象 服务周到

1984年,一位21岁的匈牙利青年,身上只带了5美元到美国闯天下,20年后他成为亿万富翁。他最擅长的就是“点金术”,人人都认为无可救药的企业,到他手里,不出几年必定会转亏为盈。他,就是鲍罗·道密尔,一个在美国工艺品业和玩具业不仅人人皆知,而且富有传奇的人物。 一次,道密尔收购了一家面临倒闭的工艺品制造厂。他认为,工厂倒

In 1984, a 21-year-old Hungarian youth, who took only 5 US dollars to the United States, and 20 years later he became a billionaire. His best is the “golden point”, everyone thought the hopeless enterprise, in his hand, within a few years will certainly turn for the better. He is Borodom, a legendary figure not only known to the arts and crafts industry in the United States, but also to the toy industry. Once, Dowager acquired a collapse of the handicraft manufacturing plant. He believes that the factory down