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一、古老的广告历史学家认为,大众视觉传播可以追溯到公元前一万五千年到一万年间的洞穴壁画,如图1.所示法国Lascaux洞穴中作于旧石器时代的壁画,虽然它的含义很难解释,可能上面的牲畜形象是保佑大量猎获的法宝。大约三千年前,出现了一张悬赏逃走奴隶的广告。在挖掘出来的古城庞贝的街头,可以看到各种各样的广告。而四千年前埃及方尖碑上的象形文字(图2)可以说是早期的户
History of ancient advertising historians believe that the public visual communication can be traced back to between 15,000 BC and 10,000 during a cave murals, as shown in Figure 1. Lascaux cave in France for the Paleolithic murals, though Its meaning is difficult to explain, probably the image of the livestock above is a magic weapon to bless massive hunting. About three thousand years ago, there appeared an advertisement rewarding the escape of slaves. In the excavation of the ancient city of Pompei’s street, you can see a variety of ads. The hieroglyphics on the obelisk of Egypt four thousand years ago (Figure 2) can be said to be early households