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笔者理解的专业传播包括两个方面:1、运用专业手段进行传播的传媒;2、所传播的信息具有专业化的水准。这一概念在十几年前是没有的。经过许多年的实践和学习提高,目前电视传播已逐步形成了一整套的表现手法即现代编导艺术,而传播队伍由于社会各专业人员的渗透,也分化出不同特色、特长的编导和主持人。这使电视专业传播渐成气候并由此树立起自己的个性形象。下面就列举几个印象最深例子,试对其状态加以描述:
I understand the professional communication includes two aspects: 1, the use of professional means of communication media; 2, the dissemination of information with a professional standard. This concept did not exist more than a decade ago. After many years of practice and learning improvement, the current television transmission has gradually formed a complete set of performance techniques that modern art director, and dissemination of the team due to the infiltration of social professionals, but also differentiation of the different characteristics and expertise of the director and host. This makes television professional spread into a climate and thus establish their own personality image. Here are some of the most impressive examples, try to describe their status: